Supernatural Works grows art and design like organic food – grounded in nature, nourished by spirituality and crafted to feed the imagination

Art, Design and Performance influencing local and organic food production

Supernatural Works began in 2006 in Byron Bay, inspired by a deep connection to the organic lifestyle. The name Supernatural was born from our work with Miessence, a pioneering brand of certified organic skincare and health products. In those early days, we sold at local markets.
We then emerged into digital media, connecting with the community and supporting farmers, creatives, and eco-conscious businesses in the Byron Bay area.
The name Supernatural was inspired by our beginnings in Certified Organic Skincare—born from a username that soon grew into a philosophy. From the start, we collaborated with local farmers and artists, helping ethical businesses share their stories with the community. We helped local farmers advertise their certified organic logos on printed banners and other marketing products.
In 2012, Supernatural Works spread its wings to Sydney, bringing that same spirit of creativity, sustainability, and connection to a wider audience. Today, we work with businesses across Australia and beyond—brands that care for people and the planet.
Our mission is simple: to create communication that feels as authentic as it is powerful. Whether through social media, copywriting, or design, we help sustainable and creative businesses enchant a global audience while staying true to their roots.

At Supernatural Works, we believe the extraordinary happens when creativity and sustainability work hand in hand.—it’s about creating extraordinary results by staying true to what is natural, authentic, and sustainable.

PROJECTS

• Digital Marketing Campaigns
  • End-to-end campaigns (email + social + ads).
  • Measured by reach, engagement, conversions.
• Social Media Strategy & Management
  • Growth strategies, branded content calendars, community engagement.
  • Case studies of follower growth & audience building.
• Copywriting & Content Creation
  • Blogs, website content, brand storytelling.
  • SEO-focused writing for sustainable brands.
• Graphic Design & Branding
  • Logos, visual identity development, marketing materials.
  • Cohesive branding for eco-friendly businesses.
• Creative Campaigns for Sustainability-Focused Brands
  • Partnerships with organic, fair trade, and local businesses.
  • Campaigns that highlight eco-conscious values.
• Community & Grassroots Marketing
  • Projects connecting local farmers, makers, and creatives with audiences.
  • Advocacy campaigns around green living or sustainability

EXPERIMENTS

Supernatural Works is currently developing a fairytale with supernatural themes, inspired by fantasy characters first created during live performances between 1998 and 2002. This project brings performance-based storytelling into written form, reflecting our ongoing commitment to creativity, imagination, and authentic expression.